01 · TOOLINGThe circular product geometry is translated into a dedicated mold.
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CASE STUDY · DREAME · PROTOTYPE DEVELOPMENT
DREAME
Small details.
Strong brand recall.
A custom PVC keychain prototype developed around Dreame's visual language: a recognizable circular silhouette, molded details, direct brand application and everyday-use hardware.
CUSTOM FORMPVC PROTOTYPEMOLD DEVELOPMENTBRAND APPLICATION
01 — FROM IDEA TO FORM
A product, not a printed surface.
The study focused on turning the brand character into a compact physical object. Form, tooling and prototype evaluation were treated as one development process.
02 · PROTOTYPEProportions, surface hierarchy and molded details are evaluated physically.
03 · BRAND FACEThe wordmark remains clear while the product silhouette keeps its own character.
02 — DETAIL DEVELOPMENT
Small decisions create the product.
The raised upper element, dark lower component, side extensions, brand face and ring connection were considered together so the prototype reads as one coherent object.
PROJECT TYPEPrototype development
PRODUCTCustom PVC keychain
STRUCTUREMulti-part molded form
HARDWAREMetal ring + chain
Editorial AI visualizations on this page are art-directed from the physical prototype and tooling references; they are used to communicate the product-development concept.
03 — THE RESULT
Small format.
Strong recall.
The prototype shows how a promotional product can move beyond a logo carrier and become a recognizable branded object through its own silhouette, tactile details and everyday usability.